Bourns, Inc. announced it has selected Holder as an additional full line distributor in China. Holder was selected based on its extensive passive components experience along with its knowledgeable and large FAE organization that is known to supply superior technical support. These attributes give Bourns the essential backing to meet increasing demand for the company’s advanced vehicle, industrial and consumer electronic component solutions.

“As the leading passive component distributor in China, it made strategic sense for Bourns to initiate a sales channel relationship with Holder. Bourns has grown to be one of the Top 10 power conversion solution providers worldwide. Therefore, we believe this strategic alliance is poised to bring about a positive impact on meeting our customers’ growing need for Bourns’ product accessibility and availability in the Chinese market,” said James Harrington and Senior Vice President of Worldwide Sales at Bourns.

“The entire Holder organization is excited to take on the representation of Bourns’ advanced and innovative application solutions. With 29 offices throughout China along with an extensive FAE team, we are eager to help Bourns expand its Chinese customer base with the worldclass support electronics developers have come to expect from an industry leader such as Bourns,” said Leo Xie, Holder CEO.

Original – Bourns