Bourns, Inc. announced it is further expanding its sales presence in Japan by signing Macnica Altima Company as a new distributor partner. Macnica Altima Company was selected for their excellent Japanese Tier 1 customer relationships, especially those in the automotive market, and will be representing Bourns’ full line of standard component products.

“Adding Macnica is part of Bourns’ strategic sales channel growth initiative in Asia. Bourns continues to realize increasing demand for our products from across the Asia-Pacific region. We were looking for a strong, knowledgeable business partner in Japan and found it with Macnica’s excellent sales team,” said James Harrington and Senior Vice President of Worldwide Sales at Bourns.

“We are honored to be selected to represent Bourns’ innovative components in Japan. Macnica is known for our trusted sales and support teams that have particular knowledge of next generation vehicle applications. We offer the full strength of our organization’s market and technical expertise to Bourns in helping them realize continued growth and success in Japan,” said Kazuyuki Sawada, Vice President at Macnica Altima Company.

Original – Bourns