Bourns, Inc. announced it has signed Fruition as the company’s new full line distributor in China. Fruition is known for having a wide variety of components experience and Bourns selected the company for its reputation for excellent technical and customer support.

“Because of the increase in product demand for designs in China, we sought to expand our strategic sales channel. Fruition gives Bourns the product line expertise to support our growing customer base in the region. I am confident in the Fruition team’s technical knowledge and commitment to superior customer service will help us meet our sales goals in China,” said James Harrington and Senior Vice President of Worldwide Sales at Bourns.

“On behalf of the Fruition organization, it is a privilege to represent Bourns’ broad line of advanced electronic components in China. Bourns’ innovative technologies are ideal for the vehicle, industrial and consumer markets we serve. Further cementing our strong customer relationships, we look forward to giving them local support for the Bourns solutions they need for their next-generation application designs,” said Ethan Tang, Fruition CEO.

Original – Bourns