Digital Marketing in the Automotive Electronics Industry
Author: Uli Schneider, Jürgen Hoika Publisher: Springer Published: June 10, 2023 ISBN: 3031307194 More Details
About this book:
The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. It presents unique and adaptable practical concepts, case studies, and tested models from practice. The book operationalizes the theory of approaches such as omni-channel marketing, and target driven performance marketing into practical and actionable approaches in large B2B companies in automotive sectors.
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