Digital Marketing in the Automotive Electronics Industry
Author: Uli Schneider, Jürgen Hoika Publisher: Springer Published: June 10, 2023 ISBN: 3031307194 Share: More Details
About this book:
The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. It presents unique and adaptable practical concepts, case studies, and tested models from practice. The book operationalizes the theory of approaches such as omni-channel marketing, and target driven performance marketing into practical and actionable approaches in large B2B companies in automotive sectors.
The Game Of Chips: How Semiconductors Became the High-Stakes Poker of Global Power 
China’s Semiconductor Industry Strategy: Assessment and Optimization 
Taiwan’s Semiconductor Miracle: From Periphery to Core 
A Decade in the Chinese Semiconductor Industry: An American’s Story 
Supply Chain Localization in the Semiconductor Industry: Rebuilding the Competitiveness and Sustainability of Semiconductor Manufacturers 
AI-Enabled Electronic Circuit and System Design: From Ideation to Utilization 
Competitive Semiconductor Product Management: Navigating the Future of Semiconductor Technology in the AI Era 
Silicon Triangle: The United States, Taiwan, China, and Global Semiconductor Security 
Entrepreneurship in Power Semiconductor Devices, Power Electronics, and Electric Machines and Drive Systems