Wolfspeed has appointed Yasuhisa Harita as regional president for Asia Pacific, effective June 1, 2026, reinforcing its strategic focus on expanding commercial operations across key high-growth markets.
Based in Tokyo, Harita will lead Wolfspeed’s business across Japan, Korea, and the ASEAN region, with responsibility for driving revenue growth, strengthening customer relationships, and executing regional strategy aligned with the company’s global objectives.
Harita brings more than 30 years of semiconductor industry experience, including leadership roles at Infineon, Micron, and most recently ams-OSRAM, where he focused on expanding regional business and improving market positioning. His background spans sales, marketing, and strategic growth in highly competitive markets.
From a strategic standpoint, this appointment highlights Wolfspeed’s continued investment in regional leadership as it scales its silicon carbide business globally. Asia Pacific remains a critical market for power semiconductors, driven by strong demand in automotive electrification, industrial automation, and energy infrastructure.
Strengthening leadership in this region is particularly important as SiC adoption accelerates across EVs, renewable energy systems, and AI-related power infrastructure. By enhancing local execution capabilities and customer engagement, Wolfspeed aims to capture a larger share of this growth.
This move aligns with a broader industry trend where leading power semiconductor companies are localizing commercial and technical support to better serve regional ecosystems and secure long-term design wins in strategic markets.
Original – Wolfspeed